The Hollywood Reporter reported (what else?) Friday that Paris Hilton and Hallmark have agreed to a settlement an alleged TM infringement involving Hilton's catch phrase "That's Hot."
I would recommend, however, that non-heiress trademark applicants do a little research about choosing a strong trademark so that there won't be any questions about the validity of a mark in the future. Here are some tips via the International Trademark Association: http://www.inta.org/index.php?option=com_content&task=view&id=2008&Itemid=59&getcontent=1.
Monday, September 27, 2010
Trademarks and reality TV collide yet again
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