Sunday, April 10, 2011

"Names do give you issues..."

There's a great little piece in the NY Times Diner's Journal blog about a chocolate shop owner in NYC who was recently denied permission to call his shop Chocolate Library because the name might confuse consumers.

For the record, the name-denial came from NY state authorities, not the PTO, but it's still a good lesson about the importance of reading up on the legal ins and outs of naming a business.

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